ABOUT US
We're BRANDKETING NERDS on a mission: bringing brands to life. To us, brands aren't just logos; they're living entities.
Our forte lies in crafting tailor-made BRANDKETING solutions that seamlessly weave together all facets of your brand, whether making waves online or leaving an indelible mark offline.
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Our journey began over six years back in the realm of signage. Back then, our founder keenly observed many clients' struggles in connecting with their audience, maintaining consistency, and propelling their businesses forward. That pivotal moment led to the birth of RP Branding Studio, where we introduced our unique blend of BRANDKETING solutions.
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Admittedly, as time passed, our branding drifted from our core mission. Thus, we underwent an evolution, emerging as HIGGS HUB. The name draws inspiration from the awe-inspiring "God particle," the Higgs boson, believed to have ignited the Big Bang that birthed our universe. 'Hub' signifies a central convergence point—a place where everything aligns.
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In our pursuit of excellence, we embrace the truth that perfection is an elusive target. But that's never an excuse. We're committed to delivering our absolute best every single time. Enter our Creative Bing Bang—a journey that's both enjoyable and stress-free, fueled by teamwork, your involvement, creativity, open communication, and an abundance of coffee.
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In our narrative, our clients are the heroes, and we are the guiding mentors in their quest for success.
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If this resonates with you, we're here to stand by your side, offering guidance and support every step of the way.
MEET THE FOUNDER
Rosella Papale
FOUNDER & CEO
Rosella's journey traverses continents, from the vibrant streets of Caracas, Venezuela, to pursuing new horizons in the United States, driven by a quest for fresh opportunities. Stepping away from a thriving career as a Medical Doctor - an Anesthesiologist - in her homeland, she embarked on a life-altering path, embracing entrepreneurship in a foreign land, leaving behind cherished family, friends, and the familiar embrace of her profession.
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Venturing into signage, printing, and graphics, Rosella's thirst for knowledge led her back to academia. Here, she acquired an MBA with a specialized focus in Marketing. Amidst this educational odyssey, a profound passion for the artistry of branding and marketing took root, igniting her professional spirit.
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Rooted in Rosella's profound expertise across signage, printing, graphics, branding, and marketing, she recognized a shared hurdle among small businesses and entrepreneurs. This challenge involved establishing genuine connections with their audience, sustaining consistency, and nurturing organic, long-term growth. This pivotal revelation ignited the birth of HIGGS HUB (formerly RP Branding Studio), an innovative branding & marketing boutique propelled by Rosella's boundless creative passion and unwavering commitment to empowering others to bring their brands to life.
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Not content with merely shaping her entrepreneurial path, Rosella is integral to various esteemed organizations. She actively contributes as a director on the Board of Directors at the Coral Gables Chamber of Commerce. She served on the Advisory Board for Women for Success Nonprofit.
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Engaged as a South Miami Rotary Club member, she serves as a director on the Board of Directors and as a committee member for the SOMI Art Fest, promoting arts and culture within the community. Additionally, she plays a pivotal role as part of the organizing committee of ENTRELIBROS, advocating for literacy and education initiatives.
Beyond her notable commitments, Rosella's impact extends to the digital sphere. She is the visionary force behind a Personal Branding Course Online, developed in partnership with Digital Marketer. This initiative empowers individuals to craft compelling personal brands, leveraging her expertise and insights.
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Her contributions have not gone unnoticed, earning recognition as the recipient of the Outstanding Woman-Owned Business at the Diamond Awards 2018 and the Overall Rising Star at the Rising Star Awards 2019, both presented by the Coral Gables Chamber of Commerce. Beyond accolades, Rosella has been featured in exclusive branding training sessions, digital magazines, and podcasts, sharing her insights and expertise.
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Driven by her desire to make a difference, Rosella is committed to community service, extending a helping hand wherever possible. When not immersed in her professional endeavors, you'll find her unwinding at the beach, immersed in literature, cinematic experiences, or quality moments with cherished friends.